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Program Info

eCommerce

Career Studies Certificate

PURPOSE: This career studies certificate is designed to meet the needs of employed persons desiring to extend their knowledge of Internet marketing concepts, as well as those seeking training to prepare for employment in the marketing industry and eCommerce.

OCCUPATIONAL OBJECTIVES: Advertising Manager, Media Buyer, Salesperson, Internet Retailer, Web Designer, Marketing Manager, Retail Manager, and Marketing Consultant

ADMISSION REQUIREMENTS: General college curricular admission

GAINFUL EMPLOYMENT DISCLOSURE INFORMATION: Please see www.reynolds.edu/curriculum/Gainful%20Employment/GE_Info_221-251-01.aspx to access gainful employment disclosure information for this program.

CURRICULUM:

COURSE

TITLE

LEC. HRS.

LAB. HRS.

CRS. CRE.

ENG 111

College Composition I

3

0

3

ITE 115

Introduction to Computer Applications and Concepts

3

0

3

ITD 110

Web Page Design I

3

0

3

ITD 210

Web Page Design II

4

0

4

MKT 201

Introduction to Marketing

3

0

3

MKT 271

Consumer Behavior

3

0

3

MKT 281

Principles of Internet Marketing

3

0

3

MKT 282

Principles of eCommerce

3

0

3

MKT 283

Social, Ethical, and Legal Issues in eCommerce

3

0

3

TOTAL

28

0

28

Total Minimum Credits for Career Studies Certificate in eCommerce 28

06.01.14